Yesterday, The Walt Disney Company hosted its Disney Accelerator Demo Day for participants to present their solutions to 15 senior company executives. This year, four of the six startups are web3 firms. Non-fungible tokens were one of three themes this year, with the other technologies being augmented reality (AR) and artificial intelligence (AI) virtual characters.

Flickplay is one of the four startups. It has a web3 social app that allows digital collectibles to appear in real locations. For example, you can take a photo of a collectible avatar in a famous place, like the Beatles at the zebra crossing at Abbey Road. Flickplay has an agreement with TheSandbox metaverse.

Lockerverse is a non-fungible token (NFT) community platform that tells “culture-defining stories.” It appears the website is still in stealth mode, but it’s already working with Disney subsidiary ESPN on a free NFT for the Celebration Bowl Trophy, a postseason college football event.

Obsess allows brands to create 3D virtual stores that incorporate augmented reality. The web3 aspect is optional for this. It has already partnered with Disney for the Disney Music Emporium virtual experience and is in talks with other Disney divisions. It is not such a new startup and has previously developed stores for various brands including Ralph Lauren, Christian Dior, Coach and Fendi.

Polygon should need no introduction for those familiar with web3. The company is best known as the most popular Ethereum sidechain, used by main to circumvent Ethereum’s high transaction costs. He is working with Disney on a proof of concept for digital collectibles.

Meanwhile, so far, Disney’s entry into the blockchain space has been cautious. Former Disney CEO Bob Iger provided an explanation earlier this year. The company is certainly interested in NFT and the metaverse, but wants to make sure user behavior is appropriate.

So far, it has licensed many of its properties to NFT’s Veve platform. But now he’s looking to go further with a recent job posting for an NFT attorney. The new hire will work across NFT, blockchain, metaverse, and decentralized finance (DeFi) transactions. The first three make sense. What DeFi transactions could Disney be planning?