Dentsu International announced that it has collaborated with Microsoft to build a collaborative space in the metaverse, “designed to excite and inspire brands to innovate and experiment with Web3 technologies,” Dentsu said in a statement, adding that using their combined expertise , “have partnered to showcase a range of real-world use cases that have been reimagined in a virtual environment to drive greater engagement, productivity and accessibility for businesses.”

The initiative is supported by dentsu’s recently announced Web3 Center of Excellence, where dentsu customers and teams have the opportunity to innovate, test ideas, experiment with hypotheses and learn how evolving technologies and platforms could be used within integrated campaigns. or future business models.

The new dimension…