Quick shot:

• Race Against TimeX includes 6 minigames.
• Timex worked with metaverse agency Metabrands for the Race Against TimeX experience.
• The watch brand previously entered the metaverse with virtual concerts with Justin Bieber and Megan Thee Statllion.

Watch brand, Timex, has launched an interactive gaming experience called “Race Against TimeX” in Fortnite. The game challenges players to multiple races against time in a virtual world where clocks symbolize empowerment by providing players with speed and extra powers that give them a competitive edge.

Race Against TimeX features six mini-games with challenges including rising water, closing walls, breaking floors, players dodging sequencer waves, and finding their way through a precarious path in the dark.

Players can…