Adoption of the metaverse or virtual reality is growing rapidly despite the volume, sensitivity, and wide variety of types of data collection. The immersive experience of a digital avatar can include the use of biometric goggles and haptic vests that collect data on gait, breathing patterns, eye movements, facial reactions, and inferences around these.

A recent report by McKinsey & Company indicates that more than 120 billion dollars have been invested and that, by 2030, the value of the metaverse could reach 5 trillion dollars. Companies are tapping into the worlds of public and private metaverses for business activities such as marketing campaigns, customer support, e-commerce, product design, employee training, team meetings, public events, and conferences.

While companies are reaping the benefits of this…