Upland, a mirror metaverse that replicates real-world locations in virtual reality, announced on Wednesday (November 11) that it has begun a multi-year partnership with FIFA that will begin with the launch of a World Cup villa in Upland’s Qatar for celebrate the Qatar 2022 World Cup.

Unlike previous Upland City openings, the property in Qatar will not be publicly available, but will be awarded to players during the tournament as prizes for various activities and challenges.

The company also hopes to tap into the growing interest in football-themed digital collectibles by minting a series of Qatar 2022 non-fungible tokens (NFTs) for Upland players to collect.

Related: Liverpool FC extends NFT Fantasy Sports partnership with Sorare

Conceived as a property trading metaverse experience with…