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Meta’s New Metaverse Ad Shows What’s Wrong With VR Marketing

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Meta’s New Metaverse Ad Shows What’s Wrong With VR Marketing

Source: news.google.com

Meta's New Metaverse Ad Shows What's Wrong With VR Marketing

Image: Goal

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Meta presents an impressive metaverse in their new Japanese commercial. The reality, however, looks different.

It’s a problem that has long plagued the VR industry: How can you advertise something that you have to experience for yourself to understand?

In a commercial shot for the Japanese public, Meta bets on the sledgehammer method and presents a XXL Vision of the Metaverse that could have come straight out of Ready Player One. We see brutal sci-fi action, a heart-pounding treasure-hunting adventure, and a fantastic dragon ride.

https://www.youtube.com/watch?v=hwUO18LG2kE

The…

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