New blockchain framework connects physical devices to the metaverse

Following the hype fueled by the Meta pivot (formerly Facebook) last year, the metaverse has been gaining entry into more organizations and steadily moving on an upward trajectory. With COVID-19 accelerating digital transformation, businesses are now more interested in adopting new technologies, even a nascent one like the metaverse. Having evolved from Neal Stephenson’s initial idea (from his 1992 novel snow crash), Web3, and the metaverse today offer several immersive opportunities that brands are taking advantage of.

According to Gartner, “enterprises will experiment with the metaverse, connecting, engaging and incentivizing human and machine customers to create new value exchanges, revenue streams and markets.” The market value of the metaverse over the next seven years is likely to be…