When Universal Music Group’s 10:22PM label revealed his virtual band Kingship last November, the premise felt truly novel: a group made up of Bored Monkeys Yacht Club Y mutant ape NFT characters, born from decentralized IP and created for the metaverse. A Gorillaz for him Web3 it was.

The next day, legendary music producer Timbaland revealed his own plans for groups based on Bored Ape. Since then, Eminem and Snoop Dogg have worn their apes. in a music video Y mtv performance. Many other Ape NFT owners have took advantage of their IP rights. Along the way, there have been NFT game, Bored Ape ReactionY metaverse reaction to top.

But a year later, despite the turning tides of Web3, 10:22PM is still building Kingship.

More and more of the vision has been shared in recent months: the…