Real estate in the metaverse (land or structures in a virtual environment) is really nothing more than pixels on a computer screen, but its value is increasing.

The virtual earth can be harnessed to create experiences that lend themselves to advertising, marketing, socializing, and entertainment. The type of properties being built in this virtual environment include corporate headquarters, billboards, and casinos where 3D avatars can play online games. The value of each piece of land depends on the experience it provides, as well as other factors, such as the ability to charge, the popularity of the platform and the market sentiment.

When Facebook announced that it would change its name to Meta in June 2022, signaling its interest in the metaverse, digital real estate value surged,…