One of the most obvious facts about the metaverse is that it is not real. Everything is digital. The spaces of the metaverse are only limited by the imagination of the creators and players. Roblox’s Manuel Bronstein joined GamesBeat’s Rachel Kaser at our GamesBeat Summit Next 2022 Running a Vibrant Economy in the Metaverse panel to brainstorm some ways to make some money despite the lack of physical items.

Advertisers need to get into that same headspace if they want their ad campaigns to be wildly successful. In the real world, we are limited by these pesky physical laws like gravity. In the digital world, we can fly. A static…