Home AR/VR As a massive AR/VR market crystallizes, cellular connectivity takes center stage

As a massive AR/VR market crystallizes, cellular connectivity takes center stage

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As a massive AR/VR market crystallizes, cellular connectivity takes center stage

Source: news.google.com

NEW YORK, November 8, 2022 /PRNewswire/ –An exciting and fast-moving Augmented Reality/Virtual Reality (AR/VR) market is on the horizon that will bring new types of content and usage scenarios. To support that, networking and connectivity technologies are growing in pure bandwidth capabilities and Mixed Reality (XR)-compatible capabilities like latency, network throughput, and splitting. According to the global technology intelligence firm ABI Research30% of total AR shipments and 23% of VR shipments will include cellular connectivity by 2027.

“Much has been said about 5G being a pillar of AR and VR success, and while this is true in a vacuum, other variables make the truth more complex,” he says. eric abruzzese, Director of Research at ABI Research. “5G absolutely plays a key role in AR and VR, but it depends on the timing and the use case. Today, most use cases don’t require the latency and bandwidth improvements that come with 5G. However , push connectivity needs to match more users in more places, consuming more types of content over time.”

While AR and VR have been around for a while, neither side has hit the mass market. This is due in part to a lack of content, interest, and choice of devices. Both will change in the coming years: Apple, Google and Meta are investing heavily on both sides of the immersive market, and have been for some time, with that investment coming to market most notably in new HMDs. Qualcomm is equally invested and market leader in XR device chipsets – its dominance in the smartphone space for SoCs, including networking components, overlaps significantly with the XR space thanks to the similar components within. XR headsets, as well as HMDs connected to smartphones.

Cellular networks play an increasingly important role as that market reaches critical mass thanks to this momentum. While most XR connectivity is handled over Wi-Fi today, the flexibility of mobile use and connectivity outside of expected network environments is lacking. Edge computing and streaming present the next step for XR computing, but with the expectation that networks can handle the required coverage, latency, and reliability.

On the network side, a handful of telcos have already been working toward virtual and augmented reality-specific support for content and devices. SK Telecom goes so far as to build a global metaverse platform, expanding beyond the telco’s own network coverage. Nokia and Ericsson have been advocates of XR for years and are now a major part of the 5G-Advanced rollout due to launch in 2024.

“The technologies that will drive connectivity and challenge existing networks are not yet mature or widespread enough to have a noticeable impact today. However, those technologies will mature along with the rest of the connectivity stack, touching AR and VR and becoming more capable and prevalent. The role of 5G and broader connectivity becomes less fundamental to AR/VR and more synergistic: one benefits from the other and they advance alongside each other, but not just for each other,” Abbruzzese concludes.

These findings come from ABI Research’s AR/VR Connectivity app analysis report. This report is part of the company’s Virtual and Augmented Reality research service, which includes research, data, and ABI Insights. Based on extensive primary interviews, Application Analysis Reports present an in-depth analysis of key market trends and drivers for a specific application, which could be focused on an individual market or geography.

About ABI Research

ABI Research is a global technology intelligence firm that provides actionable research and strategic guidance to technology leaders, innovators and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today.

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SOURCE ABI Research

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