November is a big month for soccer fans as they anticipate the start of the World Cup. Leading up to the prestigious tournament, Hublot, which has served as the sport’s Official Partner and Timekeeper since 2006, has launched a unique experience for sports and watch fans: the “Hublot Loves Football Metaverse Stadium”.

This hybrid space of sports, art and digital events in the metaverse was designed by a team from the legendary firm MEIS Architects. The multi-disciplinary practice of stadium architecture and design has built a reputation as the leading designers of sports, entertainment and urban activation venues, including the Crypto.com stadium, as well as the Everton FC and Roma stadiums. For the “Hublot Loves Football Metaverse Stadium”, they drew…