Leading retailers and brands offer metaverse commerce at various stages of the buying process.

TORONTO, November 7, 2022 /PRNewswire/ – Prime real estate has always been an important factor for most retailers before starting a business, but things could be different with the rise of a new virtual platform. The metaverse is a platform that combines multiple technologies to enable social and economic activity in a digital world connected to the physical. As retail brands feel the effects of metaverse commerce adoption at various stages of the shopping journey, global IT advisory and research firm Info-Tech Research Group has published a timely, research-backed roadmap, Shopping in the metaverse.