Pacsun dives deeper into the metaverse this holiday season.

The youth retailer just launched its holiday campaign called “PacVerse,” which includes a video called “Welcome to PacVerse” that features a real-life cast entering a Pacsun-created metaverse with environments including an ice-covered earth. and a futuristic airport terminal. .

The new campaign is the latest initiative in Pacaun’s strong push into the metaverse, which included the sale of his first NFT, a GIF of his wave logo, in December 2021 for the equivalent of $776 and the addition of many more non-fungible tokens in the following months. .

Pacsun president Brie Olson told Rivet in April after several of its new NFTSs failed to sell: “Brands have two options when it comes to getting into the…