The crypto industry is expanding and its assets are becoming increasingly popular, leading some well-known high-end brands, including luxury watchmaker Rolex, to jump on the crypto bandwagon.

In fact, Rolex has filed trademark applications related to cryptocurrencies, the metaverse, and non-fungible tokens (NFTs), according to the data. published by trademark and patent attorney Michael Kondoudis (The Law Office of Michael E. Kondoudis) on November 7.

Specifically, the luxury watchmaker’s trademark application suggests plans to introduce NFTs, NFT-backed media, NFT marketplaces, crypto keys and transactions, virtual goods auctions, as well as virtual and cryptocurrency exchange.

According to…