“Metaverse” is one of the biggest buzzwords among retailers right now, but is it resonating with consumers?

Most of the respondents said they were not familiar with the metaverse. in a new report from Publicis Sapient based on the results of a YouGov survey of more than 6,000 consumers in the US, UK, France and Germany.

Only 25% of global respondents are very or somewhat familiar with the metaverse. US consumers showed the most familiarity with the metaverse compared to consumers in the other countries surveyed, with 40% of US respondents saying they are somewhat or very familiar with the metaverse.

This widespread unfamiliarity may be a contributing factor to the generally low levels of consumer interest in the metaverse. For example, when asked in what activities…