Ralph Lauren has launched a new fashion line into the metaverse through the online game Fortnite. The “Polo Stadium Collection” includes a limited run of hoodies, sweatshirts, sweatpants, button down shirts, polo shirts and hats, with digital outfits that are for sale in-game. The apparel features a combination of Polo’s logo with his iconic jockey riding the llama from Fortnite. This is the first time in Ralph Lauren’s 55-year history that the logo has been redesigned.

Rapper Polo G. kicks off the launch festivities with a live-streamed concert for fans. The luxury brand’s retro-preppy items have become a popular collectible in the hip-hop community.

The company has been reinventing itself for Gen-Z through various collaborations in the metaverse, including an experience…