By: Christos Makridis

Today, the House of Blueberry (HoB) and Natori announced the design and release of a digital fashion collection that combines Natori’s iconic designs with the magic of the virtual world for all avatars on Roblox. The collection includes patterned robes, matching ensembles, earrings, sunglasses and four new hairstyles, all brought to life with Natori’s ideals of East and West. Natori’s showroom has also been reimagined on Roblox in “Blueberry World,” filled with avatars adorned with Natori’s signature patterns and silhouettes.

Although Natori has traditionally catered to higher-income consumers, the metaverse provides an opportunity for a broader audience to experience affordable luxury items…