Josie Natori walks the metaverse, past racks of fancy dresses, dragon print tunics, leopard print miniskirts and lace tank tops, all from her name brand.

There are also books, artwork, mannequin forms, and even a digital version of the long black desk the designer uses in her physical office. Meanwhile, her avatar is dressed to the nines (not unlike the outfit she often wears in the physical world) in a tight black dress, large hoop earrings with her son Stevie’s dog on them, piggyback.

“It really impressed me a lot,” Natori, founder and CEO of the Natori brand, told WWD. “I just have to say that he made me smile. I mean, what do I know about that world, you know? I am the least techie person. [But] are…