In-car entertainment company Holoride has launched the production version of its virtual reality entertainment platform as it looks to establish its way into the growing in-vehicle entertainment market.

The Holoride offering, which uses real-time vehicle motion data combined with unique content to create immersive VR entertainment experiences for passengers, will be available in Germany in mid-November and in the US in early 2023.

Billed as a moving theme park or ride in the “motorverse,” the company will offer its service as an add-on package for Holoride-ready 2023 model year Audi vehicles. It has plans to expand the package to other automakers in the near future.

The tech entertainment company, founded by Audi and later spun off into an independent company, uses…