In the last decade, technological advances have transformed the way retail companies do business. Post-COVID-19, new and immersive technologies like virtual reality (VR), extended reality (XR), and mixed reality (MR) are changing consumer behavior, employee expectations, and the shopping experience. Retail is migrating to the metaverse.

Years ago, these immersive technologies were only seen in science fiction books and movies. They then made inroads into the gaming industry. But today, we’re seeing immersive technologies, driving the metaverse, impacting business operations at retail companies large and small. According to a 2022 Raydiant consumer behavior study, 56.6% of respondents prefer to shop online rather than in person, a nearly 10% increase…