Last year, many companies entered the metaverse, even buying land. For some metaverses, particularly those with a decentralized autonomous organization (DAO), ownership of land, assets, and cryptocurrencies involves more than just virtual real estate. Owners are also given the power to vote on issues that affect that metaverse. Therefore, joining the metaverse makes these companies voting members of the online community, and that can lead to legal, ethical, and reputational issues. Any business considering buying land in the metaverse should first ask themselves if they need a metaverse voting policy.

Lands, DAOs and Voting Rights

The most obvious way a company can enter the metaverse is through the purchase of virtual land. In…