Kohl’s Corp. introduces an omnichannel holiday marketing campaign that includes state-of-the-art metaverse and social media components.

The department store retailer’s campaign, “More gifts. More savings”, uses several social networks, including the short video platform TikTok. TDuring the period between Cyber ​​Monday and Christmas Eve, when shoppers can earn Kohl’s Cash rewards every day, TikTok users will be able to add a custom branding effect ad featuring Kohl’s Cash to their TikTok content.

Additionally, to highlight Kohl’s and Sephora deals on Black Friday, Kohl’s will leverage a new interactive TikTok plugin with its TopView ads appearing at the top of customers’ TikTok feeds, prompting users to wave your phone to reveal a. ..