“Ralph Lauren has always designed dreams and created new worlds, and today, our collaboration with Fortnite will bring an innovative experience to a new community of gamers and next-generation consumers,” says David Lauren, director of brand and innovation for Ralph Lauren.

“Our partnership represents an entirely new take on the Ralph Lauren brand, designing for the metaverse first, that is completely focused on the future. We are excited to continue to lead the digital exploration, building on our decades-long history of pioneering innovation.”

“Expressing yourself authentically is critical to the player experience within Fortnite,” says Adam Sussman, president of Epic Games.

“Ralph Lauren’s iconic ‘Polo’ design story coupled with the powerful…