Source: news.google.com

Roblox has sold over a billion digital fashion items by 2022, and that trajectory doesn’t appear to be slowing down. In fact, for its key Gen Z demographic, interest in dressing up and customizing avatars is greater than ever.

In September, the company, in partnership with Parsons School of Design, conducted a survey of 1,000 Gen Zers to inform its “Metaverse Trends Report.” The goal was to detail the digital fashion trend preferences of 14-24 year olds living in the US In conjunction with the report’s release on Tuesday, Parsons simultaneously launched a digital fashion design teaching course on Roblox, to respond to the growing demand for digital fashion. The inaugural report showed that 70% of Gen Zers dress their avatars like they dress themselves and that their avatars…

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