We constantly receive countless articles about how the metaverse, an interconnected collection of immersive three-dimensional virtual worlds, will fundamentally change the way we live our lives and spend our time. It’s up to creators, brands, and publishers to prepare for it by quickly buying land to build their presence, in a spirit of “if you build it, they will come.”

The truth is that these open worlds still attract very few users, and the closed systems that are showing user growth (eg Roblox, Minecraft) are built around games, which can limit their potential as spaces where people. ..