Sweepstakes and other promotional devices like contests and giveaways are already hugely popular on social media. With the growing popularity of the metaverse, many brands are expanding their advertising and marketing footprints to get in on the trend, and a metaverse giveaway is a good example. While many brands already run giveaways (in a format compatible Y fashion not so compatible) on social media, it is important for brands to note that the same general legal considerations applicable to sweepstakes, whether conducted in a physical location or on social media, also apply to sweepstakes made in the metaverse. . Indeed, the metaverse adds a layer of complexity to these legal considerations.

Free alternative method of entry

The draw must…