McCain Foods, the company behind the famous McCain potato chips, today announced its entry into the metaverse through its newest product, Regen Fries. The launch is part of his #SaveOurSoil campaign, an initiative that aims to educate and engage McCain’s younger audiences about the benefits of regenerative agriculture through collaborations with the Metaverse platform. Robloxand NFT themed restaurant, bored and hungry.

The use of regenerative agriculture in the production of Regen Fries potatoes is part of McCain’s global commitment to implement regenerative agricultural practices across its potato acreage by the end of 2030.

“We believe that regenerative agriculture is vital in trying to make the global food system more sustainable. If we don’t change the way we farm, the…