Editor’s note 10/12/22Note: An earlier version of this article had incorrect information about how Atlas Earth shopping experiences work. That information has been corrected.

The metaverse is, as many now call it, “the future of the Internet.” In that future, mixed reality (XR), also called hybrid or extended reality, is expected to transform the way all industries do business, especially the way they communicate with their customers. However, some companies are already trying to create that future. One example is Atlas Earth, a mobile gaming experience provider that allows players to purchase virtual real estate and withdraw money. Although players cannot shop with Atlas’s trading partners in the metaverse, any real-world purchases they make with the…