Posted: Thu 27 Oct 2022

Today, ITV Studios announced that it has awarded exclusive rights in the metaverse for the world’s number one talent show to Virtual Brand Group (VBG). The Voice redefined stardom with its instantly iconic blind auditions and competitive celebrity trainers, which eliminated judgment based on physical appearance and empowered people based on their talent alone.

Virtual Brand Group (VBG), an award-winning metaverse pioneer known for creating immersive experiences and communities, will collaborate with ITV to develop, build and operate The Voice in the metaverse for the first time. Voice fans from around the world will have the opportunity to participate in the program, anytime, anywhere, in an environment created for them and be part of their own…