Barn guests can participate in challenges to win virtual prizes

SPRINGDALE, Ark., Oct. 26, 2022 – Hillshire Farm^® The brand, known for its farm-inspired craftsmanship in every recipe, has entered the metaverse for the first time with its iconic Red Barn.

The barn presents an interactive play experience in Decentraland, a 3D virtual world browser-based platform. Visitors to the Hillshire Farm™ barn will be greeted by a farmer-inspired NPC who will share key in-game locations to visit and quest details. Users are challenged to prepare a sandwich as quickly as possible using ingredients accessible on the farm.

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