Meta, NFT, Web3 and more – we have all heard these big words that have created quite a stir in the dynamic technological world we live in today. As these concepts gain more recognition, human connection still holds immense value in many industries. One of them is the marketing industry, which has seen a rapid rise in influencer marketing since the pandemic. The introduction of the metaverse has only accelerated the impact of influencer marketing campaigns and the need for brands to create interesting concepts that balance two of these greatest assets in the digital world.

Popular influencer couples Pushppal Singh Bhatia and Ravneet Kaur of That Couple Though share: “Metaverse is definitely the future not only for many brand activities but also for influencers. The…