TMELAND, Tencent Music Entertainment’s first virtual social music platform, opened a new metaverse zone for fans on October 24 during the Coca-Cola Fan Festival via WeChat mini-programs in China.

Fans can not only freely switch between two mini-shows, but also create their own virtual Coca-Cola avatar. As digital residents of the metaverse space, they can shop online, play lotteries and games, and take photos with virtual celebrity avatars.

During this year’s Coca-Cola Fan Festival, users can earn points by buying Coca-Cola offline and scanning QR codes. Each user has their own digital avatar and will earn more points by interacting with others.

This metaverse area built by TMELAND for the Coca-Cola Fan Festival shows many advantages of the new marketing…