Source: news.google.com
If one question has dominated debates among marketers this year, it’s ‘metaverse: snake oil or savior?’ Alice Regester, co-founder and CEO of 33Seconds, warns against any extreme positions as web3 continues to develop.
A year ago, Facebook became Meta and offered a new vision of a virtual future. Since that defining moment, the topic of the metaverse and its role in the next evolutionary phase of the Internet, web3, has been a prominent part of the news agenda.
Like other innovations associated with web3 (such as cryptocurrencies or NFTs), the conversation about the metaverse has gone from excitement and curiosity to alarm, confusion, and outright cynicism. A virtual world (or worlds) where people regularly interact as avatars: is this the dystopian fever dream of a…
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