Few, if any, emerging technologies get as much publicity as the metaverse. Such is the enthusiasm that 40% more companies mentioned the ‘metaverse’ in their company presentation documents during the first quarter of 2022, according to researcher GlobalData.

These pronouncements follow in the wake of Meta founder and CEO Mark Zuckerberg’s high-profile commitment to the metaverse. What once seemed like a brilliant distraction now defines the company’s future, with Zuckerberg committing tens of billions of dollars to building the metaverse.

Other tech companies are getting on board too, with Microsoft and chip specialist Qualcomm focusing on how they will develop hardware and apps for this space, and how their customers could benefit.

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