walmart is entering the metaverse with two experiences premiering Monday on the online gaming platform Roblox.

The retail giant’s first foray into the virtual world will feature a blimp that drops toys, a music festival with popular artists, a bunch of different games and a virtual merchandise store, or “verch,” that matches what customers can be found at Walmart. stores and on their website.

The two experiences are called Walmart Land and Walmart’s Universe of Play.

Walmart is experimenting with new ways to reach shoppers, particularly after seeing the pandemic shake up shopping habits and drive consumer engagement across social media, apps and gaming websites.

The big retailer has hosted live streaming events that can be bought on TikTok, Twitter Y Youtube. He has created food recipes through a…