Samsung Latam, the regional division of the electronics giant, has decided to present its own space on Decentraland, an Ethereum-based metaverse platform. The space, which will be called “House of Sam”, will allow users to have virtual contact with different products of the brand and play mini-games to earn Samsung brand rewards for their avatars.

Samsung Latam dives into the metaverse

Samsung Latam, the Latin American regional division of the electronics company, has decided to dedicate an online space to increase the visibility of its brand in the digital world. The company will maintain a space called “House of Sam” on Decentraland, one of the largest Ethereum-based metaverse platforms.

The goal of this move is reportedly to bring the brand closer to a…