walmart
WMT
is entering the metaverse with two separate experiences as of this week. One is Walmart Land and the other is Walmart’s Universe of Play, which is a gaming platform that uses Roblox.

According to CNBC, the retailer is experimenting with new ways to reach shoppers to change their shopping habits after the pandemic. It’s trying to drive consumer engagement with social media, apps, and gaming websites.

Walmart marketing chief William White said the company will use Roblox as a proving ground as it considers other moves in the metaverse and beyond. He said the experiences are designed with the next generation of shoppers in mind. The company targets Generation Z buyers who are young, around 25 years old or younger. White said…