Enter the multiverse, not the metaverse

Ad Age’s Erika Wheless reports on an AWNY panel exploring the economics of video game creators:

metaverse is an unavoidable buzzword in the industry, but a better term for the space right now is multiverseaccording to Tommy Huthansel, vice president, director of partnerships and Dentsu Gaming, Dentsu International.

And no, he doesn’t mean in the Dr. Strange sense.

“The metaverse is the layer of experience on the Internet,” Huthansel explained during an AWNY panel titled “The Gamemaker Economy: Marketers’ Gateway to the Metaverse.” “But right now they are different multiverses. You have Roblox and Minecraft, Decentraland and Sandbox, Meta’s Horizons. All of these are part of this. But what will really define the metaverse is interoperability, where…