The American multinational entertainment company Warner Bros. Discovery Inc has thrown out his first mega collection of non-fungible tokens (NFTs) with the 2001 mega movie series, The Lord of the Rings.

Powered by Eluvio’s highly functional Content Fabric Blockchain, the Lord of the Rings NFT will come in two versions, including the Epic Edition and the Mystery Edition.

The Epic Edition will comprise 999 digital collectibles that will go on sale for $100, while the Mystery Edition will go on sale for $30 each.

Users who gain access to one of these limited NFTs will be able to “view the extended version of the film (which is 3 hours and 48 minutes long) in 4K UHD, along with access to more than eight hours of special features; hundreds of images; and hidden AR collectibles.”

As one of the most revered movie epics of all time, The Lord of the Rings: The Fellowship of the Ring movie has garnered a unique fan base, most of whom will be thrilled at the NFT’s release.

Jessica Schell, executive vice president of Warner and general manager of Warner Bros. Discovery Home Entertainment, said the launch of Lord of the Rings NFT is based on an experiment to see how well consumers receive this new content distribution model.

“It will be easy to miss that you’re actually using Web3 or NFT under the hood, and that’s by design,” Schell said. “We think the initiative has implications as a potential new way to handle the distribution of movies directly to our fans.”

With the current buzz in the Web3.0 world introducing new innovations including the metaverse and NFTs, entertainment brands have been exploring new initiatives to connect with their global audience. In addition to Warner Bros, Netflix, wonder studios and Time Warner are among the entities that have explored NFTs in the past year.

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