Accessing young people is no easy task these days. With their heads buried in some tablet or smartphone half the time, it’s hard to distract young people from their distractions. So why not find them where they are, right? At least that’s what Indian motorcycle manufacturing giant TVS Motor believes, as the brand took to the Metaverse to launch its updated 2022 Raider 125 model.

TVS didn’t lower its complacent tone either, featuring renowned gamer Ujjwal Chaurasia, influencer/content creator Shlok Srivastava, and music act Armaan Malik alongside host and TVS SVP of Marketing Aniruddha Haldar. During the nearly 22-minute presentation, Haldar not only introduced TVS’ new Motoverse platform, but also launched the 2022 Raider 125.

Staying on topic, the Raider…