After many years of instigating mischief in the real world, Chester Cheetah and Cheetos are bringing their mischief to virtual reality this Halloween, in collaboration with VaynerMedia and Vayner3..

Cheetos today introduced Chesterville, a new digital suburban neighborhood unlike anywhere, real or virtual, Cheetos fans have visited before. Filled with all sorts of gimmicks and the chance to relive a flavor in the real world, Chesterville is the first foray into virtual reality for both Cheetos and the iconic Frito-Lay snack portfolio.

Set within Meta Horizon Worlds, Chesterville is a mischief maker’s dream: a place to embrace your inner Chester Cheetah, ditch the standard trick-or-treating, and cause some Halloween mischief. Players are challenged to complete tasks…