For their first trip into the metaverse, Cheetos is giving fans the chance to “resurrect” a favorite flavor for a limited time.

PLANO, Texas, October 18, 2022 /PRNewswire/ — After many years of instigating real-world mischief, Chester Cheetah and Cheetos^® are taking their antics to virtual reality this Halloween. Cheetos today introduced Chesterville, a new digital suburban neighborhood unlike anywhere, real or virtual, Cheetos fans have visited before. Filled with all sorts of gimmicks and the chance to relive a taste in the real world, Chesterville is the first foray into virtual reality for both Cheetos and the iconic Frito-Lay.^® snack bag.