Oct 18 (Reuters) – Adobe Inc (ADBE.O) on Tuesday launched a suite of new software tools designed to make it easier to create three-dimensional digital objects for marketing campaigns, video games and the metaverse.

With its graphic design and photo editing tools, Adobe has long dominated the two-dimensional content creation market, a position it sought to protect when it spent $20 billion in cash and stock last month to buy rival Figma. in the largest purchase in history. a private software company.

But in recent years, Adobe has also invested in 3D content creation, a field dominated by game-focused firms like Unity Software Inc (UN). Such content is expected to be a prominent factor in the metaverse, the virtual world that Meta Platforms Inc (META.O) and others…