Source: www.beautypackaging.com
Paris Hilton is throwing a Halloween party in the metaverse, and everyone’s invited.
From October 17-31, visitors can head to “Paris World” in the popular online game Roblox to watch the “Cryptoween” metaverse event created by Hilton’s 11:11 Media company in partnership with cosmetics company Urban Decay.
The first Roblox activation sponsored by a brand owned by the L’Oréal Group, the event is a reflection of the growing investment of major beauty and fashion brands in Roblox as part of their metaverse marketing strategies.
About CryptoWeen
Cryptoween will take place in a three-room virtual property, with each room dedicated to one Urban Decay product: 24/7 Eyeliner, 24/7 Moondusts and Vice Lip Bond.
Guests can choose from 10 different outfits inspired by…
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