Who is Horizon Worlds for?

Meta, a company known for scaling social products to billions of users at breakneck speed, faces a serious, expensive, and increasingly existential challenge to grow its nascent metaverse platform, Horizon Worlds.

While Meta has set out to grow the platform to more than half a million people by 2022, it has fewer than 200,000 people logging in each month, according to a Wall Street Journal report. In the struggles of Horizon lies a central obstacle to Meta: What if Mark Zuckerberg’s metaverse fails?

Meta is betting on a social vision first. Weather…