At the MARTECH India 2022 conference on Oct. 14, panelists Shankar Iyer, Associate Director of Marketing, Perfection Van Melle India Pvt. Limited; Saumya Rathod, associate director of marketing for Pepsi Cola; Gazal Bajaj, Head, Media Management, Nestlé; Niraj Ruparel and Head of Mobile and Emerging Technology, GroupM discussed Marketing in Metaverse.

The panel discussion started on a surreal note with the introduction of metahuman, an avatar of Ruparel. The metahuman explained what the metaverse really is, in short. This was followed by the introduction of Metababy Kalpana, a digital persona created by Soul Machines in association with WPP, who can have live one-on-one conversations with the audience. She can be empathic and even smile back at people…