Most chief marketers don’t advertise in the metaverse, according to a new survey by Campaign.

However, while 52% of marketers are not active in the virtual space, 43% said they planned to invest in the metaverse in the next year.

The survey of marketers from around the world found that the majority (52% of respondents) cited the lack of evidence so far on metaverse ROI as the biggest barrier to spending.

Full results and commentary will be posted exclusively for subscribers on CampaignCMO’s next annual outlook report.

speaking to Campaign Commenting on the metaverse survey findings, Moonpig CMO Kristof Fahy said ROI shouldn’t necessarily be the goal for brands at this stage.

“If you go into…