Is your brand ready for the metaverse? It can be a complex question, on the one hand; The answer depends on what “the metaverse” refers to for you as a business owner. On the other hand, it may depend on the type of business you run. But ultimately, brand owners want their companies to be ready for anything, and active growth is often at the top of the list.

What is the metaverse?

The answer to this question depends on who you ask, but a simple definition is “a collection of technologies that allow us to interact in a virtual universe.” Most commonly, those technologies involve video and augmented or virtual reality.

Technically, our ability to interact with AI or avatar representations of others on social media is an offshoot of what the metaverse purports to be. The…