Updated: 10/4/22: Corrected Speedway sales figure from 200 million to 2 million in the sentence saying, "7-Eleven subsidiary Speedway is the most successful case study in the metaverse 'you’ve never heard of,' with 2 million in measurable sales from Atlas Earth to Speedway…"

MetaBeat, the metaverse event for business decision makers, kicked off with a keynote presentation by Sami Khan, CEO and co-founder of Atlas Earth, a mobile gaming experience where users can purchase virtual real estate, and partners Brand names can offer promotions linked to those of the company in -currency of the application.

Khan told the MetaBeat audience that no one can fully explain what the metaverse is, in all of its iterations.

While the definition may not be clear, Khan had some advice for those developing…